Mini Website: A Source Of Direct Marketing
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Mini Websites have become the most dominant and cost effective solution to promote and market your products and services.People generally prefer a large site with large number of pages which invariably confuse the visitors. Moreover, most of the pages remain unviewed by the visitor. When people conduct searches in the search engines they expect to get specific results. The normal web surfer spends very little time on sites and does not go beyond 3 to 5 clicks on a site. If the visitor lands at your site and does not find what he is looking for in first two clicks he will automatically switch to another site which he finds more relevant. The concept of direct marketing is always beneficial to the site owner as well as to the visitor.
The idea of mini site is advantageous to small time business or enterprise owners. Being a small business it becomes easy to showcase all the products in few pages. Visitors also find what they are looking for without getting confused.
According to visitor psychology, people give value to straight forward honest offers. Most of the sites now a day are filled with most irrelevant contents as per instructions of any search engine optimizer, which drives visitor away from site as he has so many options to choose.
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