Microsoft and Google Show It`s Time for RSS Marketing - This is now...
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D] This is now official. Marketers need to start taking the lead and implementing RSS feeds across all their communicational initiatives, from PR to direct marketing and sales.
And to top all of this, Google just recently started serving Google AdSense ads in RSS feeds as well.
The deeper meaning behind this is four-fold:
A] The new "program" is the perfect opportunity for RSS publishers to monetize their RSS feeds. With inclusion in Google's standard "runnings" of AdSense ads, publishers can expect to monetize on RSS immediately.
B] This is yet another reason for publishers to start publishing their content via RSS, especially since it won't cost them anything or very little, but will provide them with an additional source of revenues. With the low-cost aspect of RSS, we can expect a flood of new publishers to set-up RSS feeds of their content to generate additional AdSense clicks.
C] With RSS ads included in feeds, more advertisers will become aware of RSS and its marketing potential.
D] Using RSS advertising publishers are now not only creating an additional revenues source, but are in fact making sure they don't lose ad revenue opportunities.
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