Marketing vs Selling - Why There`s A Difference
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Marketing is something that we do to let people know what products we have to offer.
Selling is something that we do to show people that the products we have to offer are of value to them.
In the high tech world of today, much of what we consider marketing is very inconspicuous. Messages are moving at the speed of light, and we are hardly even aware of what we saw or heard that ever made us think eating fast food meant getting good food fast!
Marketing is all around us - from the letters that appear in our mind when our stomach hurts. Yes, we know what spells relief to the jingle in our head when we think of the first and second name we give the meat in our sandwich. We have all done it, ran into the store to buy something, and called it out by the brand...not by the actual product name.
When was the last time you were thinking of something, as simple as coffee, and “Starbucks” appeared in your mind? This, my friend, is what they call "savvy marketing" and it's as old as the day is long. The reason that marketing has been around for so long, is that for some odd reason, the more we keep something in the forefront of our mind, the more we inquire, the more we "Google" it, and the more we buy it - it is why we think that we're wearing Levi’s instead of jeans.
Marketing is what people do to get us interested in the “brand“ of their product. Marketing is what causes us to dream and imagine and wish. When someone markets a product or service to us, they are helping us to get more familiar with it. They are asking us to be really comfortable with hearing the brand, saying the brand, asking about the brand and eventually, leading us to a place where we find a NEED for just that brand.
Marketing is the first step to a long-term relationship with any product, and the more product a person has to sell - the longer we may find ourselves involved in the relationship.
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