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WEBSITE MARKETING

Marketing Tips: the Importance of and Techniques Involved With Branding
By: Rick Sheldon
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    2007-04-15

    Table of Contents:
  • Marketing Tips: the Importance of and Techniques Involved With Branding
  • A brand helps...
  • Less is more...
  • Display stability...
  • Give your brand...

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    Marketing Tips: the Importance of and Techniques Involved With Branding - Display stability...


    (Page 4 of 5 )

    * Display stability. Take time in the invention process to establish your brand and achieve the look you really want. Itís better to spend ample time in the beginning tweaking your design to the desired outcome, rather than to tinker with it after itís been revealed to the public. Changing your brand, and all thatís involved with it, including colors, slogans, logos, and tag lines, doesnít support an image of dependability and long-lastingness.

    * Consistency should be maintained with branding. If you have integrated a brand into your companyís marketing, then use it everywhere. It should appear on all of your marketing materials, business cards, web site, and printed items. The same is true for your packaging. Your brand should appear on all of your products.

    * Remember to trademark. Protect your brand. You have worked hard to create a brand that is unique to your company, and you donít want to give it away carelessly. You can prevent competitors from using your ideas through trademarking. This process also ensures that your brand is used only in the manner that you desire.

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