Marketing Tips - Don`t Be Shy, Be An Expert - Become an Expert...
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Become an Expert
What is your business? Look around at your competition. How do they present themselves to the general public? How can you present yourself differently?
Go buy a local newspaper, local magazine, listen to your local radio station; watch your local TV station. Are any of your competitors currently marketing themselves as an expert in your field?
Contact your local media and discuss the various ways that you could work with them. Local newspapers and magazines will have opportunities to write "Advice" articles. Local radio and TV stations may have talk shows that could host you weekly or monthly.
Contact the various local organizations that are looking for speakers for their monthly luncheons. Your Chamber of Commerce is an ideal place to start. Join your Chamber and get an article about you and your business published in their monthly magazine.
Next: Study your customers... >>
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