Marketing Success in 30 Minutes a Day - Demonstrate your commitment...
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Demonstrate your commitment
If you're really serious about making marketing a regular activity, start by scheduling time with yourself on your calendar. Don't assume you'll just remember it, or that you'll do it first thing in the morning. Get serious and write down an appointment.
How much is enough time to work?
When I first started to schedule sessions with myself, I'd block off entire half-days. I thought I'd knock out a bunch of work at one fell swoop, but I found it hard to stay on task for that long, especially knowing all the client work that was waiting to be done.
After compromising myself down to an absurdly short 15 minutes (less time than I spend reading the news online!), I found that 30-minute, focused work periods were ideal for me.
Focused 30-minute work periods
It's easy to accomplish something in 30 minutes if you're focused. It's too short a time to dawdle or interrupt it with phone calls, or else you won't get anything done.
Some people use a kitchen timer to keep on track. For them, the ticking sound it makes is a reminder to focus on the work and the remaining minutes. However you choose to do it, be sure to keep the time and stop when you've agreed to. Otherwise, you may run way overtime and feel resentful. Let the timer remind you to respect your own boundaries and not push yourself too hard.
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