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WEBSITE MARKETING

Marketing Strategy for Ecourses: Three Fast and Simple Ways to Find a Topic and Market
By: Developer Shed
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    2003-12-12

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    Marketing Strategy for Ecourses: Three Fast and Simple Ways to Find a Topic and Market
    by Catherine Franz

    One of the fastest ways to attract more subscribers for your
    mailing list is to collect names by giving away ecourses.

    I taught a teleprogram on ecourses for months, yet I found
    many people understood the concept, how-tos, and very few
    completed any. At first, I thought I was a lousy
    instructor. Everyone seemed to wanted to write the "perfect
    ecourse on the perfect topic" that will create miracles in
    their business, in their life. This is like asking to write
    a Pulitzer Prize winning book on the first try.

    Ecourses are a great way to build your visibility; increase
    others trust in you, and to build you up as an "expert."
    During this process, it is important "learn by doing."
    Write free ecourses to (1) prove to yourself that you can do
    it, (2) move past the learning curve, (3) and get something
    out on your web site that will attract more people to you
    and let them know that you have the wisdom for what you are
    selling (product or service).

    The number one issue that kept emerging from attendees was
    topic selection. What should I write about? Darn, even
    that question scares the pants off me when I hear it. It is
    so, so, so...overwhelming. It is as if I am taking all my
    50 years and trying to snag one tiny insey piece to create a
    whole course on that people are going to judge me on. Phew,
    I want to go back to bed now and hide under the covers and I
    have written hundreds of them, canít imagine what it would
    do to someone who hasnít even done one yet.

    Okay, dust off those mites; take a couple of deep breaths.
    Now, no cheating, take the breaths and letís begin by asking
    a different questions so we don't get overwhelmed. A
    question that lead us to a list of possible topics for
    consideration.

    Finding the Topic Possibilities

    There are several immediate places to start your list of
    title possibilities. First, what are you learning now?
    Keep track of the steps and what you are learning. Write up
    each step afterwards. How does it fit into your business or
    what you sell? Is there an angle that does? You will be
    surprised what appears when you set the universal laws of
    energy in the right direction.

    Second, what do you already know how to do? Can you narrow
    it down to a 10 step or less process? Be very specific.
    Choose a small segment. Real small. Tiny bite size piece.
    It is easier to move outward with a topic and then barrel it
    down after you begin.

    Create a list of many or just one or two, it doesn't matter.
    You can only begin with one anyway. Don't be concerned
    about choosing the best one. Just choose one and run with
    that one for the learning experience.

    Now that you choose a topic, how does it mesh with what you
    want to attract to your business? Brainstorm with someone
    else to pull the two together.

    Are there any topics that cover any fad that is on the
    Internet currently? If yes, send that one to the top of the
    list.

    If you don't know what you are selling, then you have a
    different challenge. One that isn't covered in this topic.
    If you have been experience this challenge for some time,
    you have two choices: (1) get some outside expert help. (2)
    Choose that you don't really want to solve this because you
    will then have to start -- no more excuses. Realize that
    either choice is costing you at least $1,000 a day in
    revenue, energy or both. Don't choose to mull it over for
    another year, decide to let it go or get it done and move
    on.

    Third, make a list of your "pet peeves." What gets you
    angry? What do you wish people wouldn't do? What do you
    want people to "get" or "get sooner?"

    One of my pet peeves is a teacher telling students how hard
    something is going to be for them "before" the student
    starts. It sets up their failure; it sets it up to be hard.
    I do not believe any teacher has the right to say what is
    hard for someone else. It just might be easy for them.
    This pet peeve didn't come out until I started attending
    many writing conferences throughout the United States.
    Every single author kept telling other writers how hard
    writing is. When I talked with many successful and to be
    successful writers, they told me they always found writing
    easy not hard.

    Yours could be "people changing lanes without signaling." A
    challenging one to connect with you and your expertise. I
    did this as an ecourse and sold it to AAA for their web site
    use. They used it for a whole year on their web site.
    There are branch offs to these, like, "How to stay in the
    NOW while you are driving," or "How to stay present when
    driving."

    If you don't know what your pet peeves are, ask your spouse,
    your friends, your coach. I bet they know yours.

    Three Ways to Market Ecourses

    1. Add to your web site and ezine.
    2. Submit to every online newsletter (ezine) you can find.
    Do a search on Google.com to generate a list of sites that
    will allow you to submit your link.
    3. In your e-mail software, create a signature with the
    announcement for this ecourse.

    Strategy

    Complete one course a week if you are aggressive until you
    have ten. Draft, edit two or three times, and have it
    professionally edited. Write a marketing paragraph and your
    signature lines. After ten, you will begin to see topic
    possibilities everywhere and you will have the techniques
    and system fairly down pat. After 10, pick one or two days
    a month and just write ecourses. Then begin seeing topics
    and creating ecourses that you can sell. Now you can start
    creating residual revenue. Write and market, write and
    market, and keep on going. You can do this for a year and
    have 50 or 60 of them done. Then you can skip writing any
    for the next year or two and focus in on another marketing
    tactic.

    Another strategy is to hire someone else to write them for
    you and you focus on the marketing only. On the other hand,
    you write and have someone else market. The more you can
    leverage to other peopleís time, the money and success you
    will have.

    Internet marketing and making money online is serious
    business, just like any business in the "real" world. Just
    like any business, you have to put forth an effort in order
    to succeed. You need to invest time and money. It never
    ceases to amaze me how some people relentlessly expect to
    succeed without making an investment of any kind.

    Go ahead, give it an honest try. I believe it will work for
    YOU if you work with it! Let me know about your success.

    ~*~*~ RESOURCE BOX ~*~*~*~*~*

    Word count: 1198

    Catherine Franz is a marketing industry veteran, a Certified
    Business Coach, Certified Teleclass Leader and Trainer,
    speaker, author. Subscribe to her award winning daily
    marketing ezine, Light Bulb Moment at
    http://www.abundancecenter.com/

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    Publishing Guidelines: Permission is granted to publish this
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    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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