For example, if you're seldom in your office, why list a land or fax line? If you don't have open office hours, you can leave off the physical address.
However, consider the impression made by having, or excluding, any of this information.
If you have a web site, definitely include it on your card, since that's making the best use of both of these assets.
Action plan: Assess your card's effectiveness against your intentions for it. How does it measure up? Could it be working more effectively for you?
Samantha Hartley of Enlightened Marketing helps socially responsible entrepreneurs who are struggling with peaks and valleys in their businesses to generate a consistent stream of new, profitable clients. For FREE marketing tips sign up for our eZine at http://www.enlightenedmarketing.com
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