Marketing ROI: Getting More Out of Your Business Cards - Be careful of...
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Be careful of leaking accidental messages. If your cards are flimsy, poorly printed or out of date, people might draw some conclusions about your attitude to your business - that you're cheap, inattentive to detail or not serious about your work.
Your card should include your brand promise (Value Statement), which may take the form of a tag line or slogan. This quick benefit statement will be a reminder each time your intended audience views your card.
Beyond brand essence and brand promise, what you include on your card depends on what the recipients of your cards need to know. Basic contact information is good, but don't list ways of contacting you that you don't prefer.
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