Marketing ROI: Getting More Out of Your Business Cards - As I look...
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As I look now at some cards on my desk, I perceive these intentions: "I want my card to build my credibility." "I intend for my card to inform about ALL of my services." "I want to create a warm reminder of my brand promise." Sometimes, there is just the intention to provide contact info in a convenient fashion. That's under-utilizing this asset.
Business cards are the best value in the advertising medium. They're small, personal and usually hand-delivered. They're one of the first impressions you make. Most people will hang on to your card, even if they throw your brochure away.
At minimum, your card should contain the essence of your brand. The card's look and feel should be in harmony with the unique identity you are cultivating for your company. Whether you deliver it in person with a smile and a handshake, or it is passed to someone in a referral from your happy client, it should make a strong impression for you, consistent with all the other experiences someone could expect from your company.
My intention for my business cards is: "May these cards find their way to those who could be helped most by what I do." I think about that when I meet someone and hand them my card.
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