Marketing ROI: Getting More Out of Your Business Cards
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The most important thing to understand about lines of communication with your customers is that everything is one.Everything about you communicates, whether you want it to or not.
Are you sending messages, or leaking them? Are you carefully crafting exactly what you want your intended audience to hear when they come in contact with a particular aspect of your business?
I want you to get a great Return On Investment from your marketing, more bang for your buck. So, let's look at one medium you probably are spending on already, but may not be using to the fullest.
How is Your Business Card's ROI?
Your most ubiquitous piece of stationery can be a powerhouse, but don't overload it. As with every other marketing activity, decide your intention for your card.
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