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WEBSITE MARKETING

Marketing Plan For Your eBook
By: Developer Shed
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    2004-02-16

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    Marketing Plan For YOUR eBook
    by Radhika Venkata


    Radhika Venkata (c) 2001-2003.

    You have a great product, like your ebook
    in your hand.Or you are an affiliate for
    some other ebooks.

    With out advertising nobody knows your product.
    You should start your advertising campaign as
    soon as you upload your product details to your
    website.

    Before starting advertising you should develop
    a marketing plan for your ebook.

    You should clear few criteria yourself before
    actually starting advertising.

    1. What you are going to sell?

    Develop a short description of your ebook.
    You want to include the benefits of buying the
    ebook from you. Benefits should include how your
    product or service can improve or help your
    potential customers.

    Write them in short lines and paragraphs with
    clear space in between.

    2. Who are your target audience?

    Next determine who your potential customers are.
    You are selling your ebook now.

    What is the subject of your ebook?Is it childrens
    fiction story book?

    Then your target audience would be children.

    If it is about 'how to have a good retirement plan'
    your target audience would be mem and women over 40.

    3. Where are you going to advertise?

    Write down a list of advertising resources like
    search engines, PPC Engines, ezines, Newsletters,
    Opt-in lists,banner exchanges, FFAs and classifieds etc.

    Like the above example, if you are selling childrens
    story book then you have to concentrate a little
    bit more in advertising in childrens sites like banner
    exchanges with them or keeping your ebook details in
    local childers stores as pamphlets etc.

    4. How much do you want to spend on advertising?

    Choose how money you are going to spend each month.
    Whether it would be $50 or $100, but you stick on with it.

    If you haven't seen the expected response then you
    increase the amount or change the advertising method.

    5. Track your ads constantly:

    You should know what is happening to your advertising
    money.Simple equation like 'how much profit I am getting
    with the expenditure of this budget'.

    http://www.webmasters-central.com/wprofits/tracking.shtml

    Put some code in your emails when you want to track the
    response to your ezine subscription.

    Check your weblogs to see the referer after you keeping
    an advertising banner on some other site.

    If you don't see the response change your method or
    ad wording.


    ----------------------------------------------------------------
    Radhika Venkata
    Subscribe to 'EbookBiz Magazine' which is completely focused on
    ebook business and Internet Marketing. Receive FREE Ebooks with
    Resale rights every month!
    http://www.ebooks-world.com/freetosell.shtml
    Webmaster Resources: List Your product, ezine or web site free!
    http://www.webmasters-central.com/
    ----------------------------------------------------------------

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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