Website Marketing

  Homes arrow Website Marketing arrow Marketing Gurus: Do You Need One?
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE MARKETING

Marketing Gurus: Do You Need One?
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2004-03-15

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Marketing Gurus: Do You Need One?
    by Priya F Shah

    Its become fashionable to bash marketing "gurus" nowadays.

    There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.

    Then there are those who try to score points by "proving" gurus wrong. They think they have achieved a new high in their field just by proving that a "guru" made a false statement.

    The problem with such people is that they refuse to understand "gurus" for what they are.

    So just what IS a guru (marketing or otherwise)?

    To put it simply, a guru is someone who has "been there, done that."

    A guru is not one who is meant to be followed like a sheep, nor one whose every word is written in stone.

    Of the letters in the Sanskrit word "Guru ", the letter 'Gu' stands for darkness or ignorance; and the letter 'Ru' stands for the one who removes it or dispels it.

    A guru is one who imparts knowledge that clears the path of the seeker. Knowledge that helps the seeker gain a better understanding of himself.

    Unfortunately many people see gurus - and marketing gurus in particular - as successful, over-bearing, conceited boors.

    Trust me, if a person was successful in this field, he'd never have got there by being over-bearing and conceited.

    Why? Because to be a success, you need other people to help you get there. And no one is going to do business with you if you're an over-bearing, conceited boor.

    So just why do you need a guru?

    For the same reason you need a parent - to guide you when you are young and still learning the ways of the world.

    For the same reason you need a teacher - to introduce you to new concepts and ways of thinking you may never have conceived of.

    For the same reason you need a football coach - to teach you the rules of the game.

    For the same reason you need a mountain guide - to take you through treacherous terrain to a safer place.

    Sadly, people only perceive gurus as someone to look up to with fear and disdain, or as someone to pull down so that one can feel important.

    They can never understand that a guru (or mentor, or teacher, or whatever you choose to call them) is just someone who can help cut their learning curve.

    Someone who can help you NOT re-invent the wheel, but continue where they left off.

    Someone who could share with you a new way of doing things that could benefit you in ways you could never imagine.

    Few 'real' gurus - at least those worth learning from - will ever want to be called that.

    The ones who do are usually cocky, self-professed types, full of their own importance - and you'll learn more by avoiding them like the plague.

    The gurus to watch (note, I didn't say follow - as in sheep) and learn from, are the ones with a long track record of success.

    The ones who have repeatedly proved that their methods are legitimate and that they work.

    Not the flash-in-the-pan types, who come and go faster than you can say "bestselling ebook."

    Not the ones who jump from one opportunity to the next and try to take you along for the ride.

    Not the ones who endorse everything from lunar real-estate to miracle cure-alls.

    And certainly not cocky little teenagers, who have never cut their teeth on real marketing.

    Don't expect your chosen guru to know everything about everything. Even gurus specialize in different areas of expertise.

    Just to give you an example, I respect Corey Rudl highly for his pioneering knowledge of marketing. But I would never take advice from him on getting high rankings in search engines.

    For specialized knowledge like that, I would learn from someone who is a true expert in that field, like Dan Thies or Michael Campbell.

    Whether you're a newbie starting out on the internet, or an experienced marketer who has honed his skills to perfection, the one thing you can always benefit from is an open mind.

    And a willingness to be taught.

    So when you do choose a guru, guide, mentor or coach, pick one whose insight can help you see yourself - and what you have to offer - more clearly.

    One whose knowledge can show you how to bring out your own latent talents.

    And one whose guidance can help you grow into a seasoned and successful entrepreneur.

    _______________________________________________

    Priya Shah is the Editor of "Be a Whiz at eBiz!" a free-wheeling newsletter on internet marketing and home business at http://ebizwhiz-publishing.com
    She also publishes "The Glutathione Report," a newsletter featuring regular updates on the health benefits of glutathione at http://www.glutathione-report.com
    _______________________________________________
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Marketing Articles
    More By Developer Shed

       

    WEBSITE MARKETING ARTICLES

    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap