Marketing Attitude - It’s easy to...
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It’s easy to say what you should have, but how do you change a corporate culture?
I’ve learnt over the years that the simpler the answers the higher the success rate so I’ll keep to “as simple as A, B, C”:
A: Attitude to marketing is the critical first step. Determine what qualities or values you want entrenched within your organisation or within your brand.
B: Behaviour follows straight afterwards. Be clear on what constitutes acceptable behaviour under each of the qualities/values and reward positive behaviour exhibited by your people.
C: Consistency completes the trio. Ensure your behaviour consistently mirrors the descriptions, and expect nothing less of your staff.
Next: Once you start... >>
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