Marketing Attitude - That’s where a...
(Page 2 of 4 )
That’s where a lot of people go wrong. They rush out and spend a lot of money telling people about themselves before they’ve got the basics right.Internal marketing (company culture development, communication, responsibilities and accountability) needs to precede external marketing (advertising, PR, direct marketing etc). If your internal marketing is weak your sustainability is questionable.
How can you offer your customers consistency, at any level, if you have a dysfunctional corporate culture?The issue is how do you get a motivated, value added and energetic corporate culture (because without that your days are numbered)? I’m afraid to say it starts at the top! The culture of an organisation cannot be bought in, borrowed, delegated or wished for. It comes down to walking the talk, consistently, at a senior level. The cultural example starts at the top and filters down – like a river it cannot flow upwards!
The companies that continue to go from strength to strength have values that can be felt when you walk through the door, values you can see when you watch staff interaction and values based on respect, personal growth, continuous improvement, enjoyment and commitment to excellence. And, it’s not lip service. The example is set from the top and it is walked, talked and reinforced every minute of every day – no excuses.
Next: It’s easy to... >>
More Website Marketing Articles
More By Jase Dow
