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Have you ever noticed how some businesses just seem to keep going from strength to strength while others seem to struggle along just hanging in there? What is it that really makes the difference?Itís a question Iíve been asking myself over the last several years and believe me Iíve researched and read a lot on the subject.
Iíve looked at people running successful companies and Iíve seen those that just donít seem to make it, no matter what they do, and Iíve spent many a long night pacing the floor pondering on what makes these two individuals different. Both are intelligent, both are integrally involved in their industry, both have vision and are committed to the cause. So what is it that really matters, that makes the intangible difference thatís so hard to put ones finger on?
Iíve come full circle and realized itís marketing attitude - the way they look at the market theyíre in. Not theoretical marketing as defined in the text books. Not attitude as described by motivational speakers. But, real value added marketing attitude.
Those that are successful in life have a marketing attitude that focuses on what they do right, what theyíre great at that matters to their customers and how they can add more value to more people more often.You see marketing is not about doing one thing 100% better, itís about doing everything 1% better Ė every day! Itís about getting the basics right, and then telling everyone about it.
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