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MLM Promoters Often Recruit the Wrong People
By: Roger Ellerton
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    Table of Contents:
  • MLM Promoters Often Recruit the Wrong People
  • The terms Options...
  • In a general...
  • At some point...

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    MLM Promoters Often Recruit the Wrong People

    (Page 1 of 4 )

    MLM, which stands for multilevel marketing, is a genuine and potentially profitable business opportunity.Yet, before getting involved, you need to understand if it is congruent with your personality.

    At one time or another, each of us has been approached by someone promoting an MLM product or business opportunity. Some familiar MLM companies are: Mary Kay, Amway, NSA, Herbalife and Nu Skin. For those involved with MLM, there are primarily two ways to make money: sell product or sign-up someone to sell product as part of your organization (often referred to as a downline) - the latter often being the more profitable.

    Frequently MLM promoters focus on the wrong personalities when recruiting individuals to be part of their downline. In fact, it is estimated that only about one in ten people recruited succeed at making a full-time living with MLM. To help explain this poor success ratio, letís consider the Options - Procedures meta program from NLP.

    In NLP, meta programs are filters that operate at an unconscious level and determine how you perceive the world around you. They have a major influence on how you communicate with others and the behaviors you manifest. For this article, we will focus on the Options - Procedures meta program. This meta program is based on the question: Does the person prefer to keep their options open and explore alternatives or feel most comfortable following established procedures?

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