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WEBSITE MARKETING

Lucrative List Building: The Squeeze Page
By: William Perkins
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    2007-04-08

    Table of Contents:
  • Lucrative List Building: The Squeeze Page
  • You must focus...
  • A squeeze page...
  • You must provide...
  • Newbies are often...

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    Lucrative List Building: The Squeeze Page - A squeeze page...


    (Page 3 of 5 )

    A squeeze page is a web page with only one purpose: to capture the information details of your visitor. The squeeze page is different from using a pop-up or normal opt-in form because you don’t allow your visitor access to your website unless they give you their name and email address, and/or other details.

    Therefore, a squeeze page must “sell” the benefits of your website to your visitor. A good squeeze page must have a strong benefit driven headline to grab the reader’s attention, some bullet points outlining the benefits of your website, and a call to action.

    The best squeeze pages are not long. Do not make your visitor scroll down the page to opt-in. Other best practices include placing your photo on the page, make bold every other bullet point, and put a box around your "call to action" which is merely your opt-in form. Tell the visitor exactly what to do in no uncertain terms.

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