Learn Successful E-Mail Marketing Tips! - Why are these...
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Why are these numbers so high? The sender provided relevant content to people who already knew of the organization. The recipients may not have been very familiar with the organization, or even current customers. However, they at least gave the organization their e-mail address.
Use teaser content to trigger interest.
Do not provide all of the information within your e-mail marketing message. Support the content in your e-mail marketing campaign with more content on your Web site. Encourage people to click and learn more.
Drive traffic by using a layout and design for your e-mails that is intuitive. Are the links easy to locate? Is the navigation and overall layout and design simple? Is the content easy to read?
Use references to build credibility.
People generally do business with organizations they trust. Highlight your work, press releases, or case studies to serve as evidence of your achievements. Your audience may be more apt to click into your Web site if they perceive your message to be credible.
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