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WEBSITE MARKETING

Learn Successful E-Mail Marketing Tips!
By: Stephen Woessner
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  • Rating: 5 stars5 stars5 stars5 stars5 stars / 7
    2006-02-28

    Table of Contents:
  • Learn Successful E-Mail Marketing Tips!
  • Increase sales leads...
  • Measure your results...
  • Brand consistency...
  • Why are these...
  • Increase sales...
  • In closing, any...

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    Learn Successful E-Mail Marketing Tips! - Brand consistency...


    (Page 4 of 7 )

    Brand consistency.

    Your team has invested time and effort toward developing your organizationís logo, tagline, graphic standards, and overall brand identity. To protect this investment, create an e-mail template that can be used for all of your e-mail marketing campaigns. Your audience will receive a professional looking message that is consistent with the positive attributes that your brand identity represents. For each issue, you simply update the content.

    Timing consistency.

    Set specific intervals to distribute your e-mail marketing: weekly, monthly, quarterly, etc. and stick to them. It takes a commitment to consistently develop and distribute relevant e-mail marketing campaigns. Remaining consistent will provide your organization with differentiation from all of the organizations marketing themselves inconsistently.

    Driving targeted traffic to a Web site E-mail marketing is a proven method for driving site traffic. In fact, experiencing traffic increases of 100 percent or more on days that an e-mail marketing campaign is launched is realistic.

    Targeted e-mail marketing campaigns can also deliver impressive open and click-through rates. For example, 50 percent of the recipients of an e-newsletter may open the e-mail and 30 percent of those people may click into the Web site to learn more.

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