Learn Successful E-Mail Marketing Tips! - Brand consistency...
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Your team has invested time and effort toward developing your organizationís logo, tagline, graphic standards, and overall brand identity. To protect this investment, create an e-mail template that can be used for all of your e-mail marketing campaigns. Your audience will receive a professional looking message that is consistent with the positive attributes that your brand identity represents. For each issue, you simply update the content.
Set specific intervals to distribute your e-mail marketing: weekly, monthly, quarterly, etc. and stick to them. It takes a commitment to consistently develop and distribute relevant e-mail marketing campaigns. Remaining consistent will provide your organization with differentiation from all of the organizations marketing themselves inconsistently.
Driving targeted traffic to a Web site E-mail marketing is a proven method for driving site traffic. In fact, experiencing traffic increases of 100 percent or more on days that an e-mail marketing campaign is launched is realistic.
Targeted e-mail marketing campaigns can also deliver impressive open and click-through rates. For example, 50 percent of the recipients of an e-newsletter may open the e-mail and 30 percent of those people may click into the Web site to learn more.
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