Learn Successful E-Mail Marketing Tips! - Measure your results...
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Measure your results.
Most leading e-mail marketing distribution tools provide real-time data as part of their package. The AVS Group uses Constant Contact for our campaigns. For a broader view of your Web siteís performance, Webtrends is a leading Web analytics tool that generates detailed traffic statistics.
Differentiating your brand
Can e-mail marketing be useful in differentiating a brand? Absolutely, and hereís how.
Focus on drivers.
Earlier we recommended highlighting the features of your products and services that are highly relevant to customers and unique from competitors. These features are called drivers. Drivers are any organizationís true points of differentiation. Drivers are so powerful, they actual drive customer choice toward one brand versus another. Your e-mail marketing campaign should communicate your drivers.
Share your expertise.
Share your organizationís knowledge with your e-mail list. Offer recommendations based on your experience. Write papers based on your organizationís research. Comment on industry or marketplace trends. Sharing your expertise makes your brand different Ė you are not communicating the same message as competitors.
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