Learn Successful E-Mail Marketing Tips! - Increase sales leads...

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Increase sales leads from A to B.

Increase product or service sales from A to B.

Enhance customer relationships by increasing the number of times that your organization connects with customers from A to B.

Differentiate your brand by providing customers with expert advice they can apply to their business.

Drive traffic to a specific content section within your Web site.

Analyze and segment your e-mail list. Get to know your customers and determine what topics grab their attention. Then segment your e-mail list into smaller lists based on the identified commonalities. Remember to update e-mail addresses that have changed.

Develop relevant content based on your segmentation.

A segmented e-mail list gives you the freedom to develop customized content, increasing the odds that your audience will respond. Provide your audience with content that is interesting to them. Highlight product and service features that are highly relevant to your audience and unique from your competitors. These types of features are called drivers.

Providing relevant content also reduces the risk that your audience would consider your e-mail marketing campaigns to be distractions, or even worse, spam.

Next: Measure your results... >>
 

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