Law Firm Internet Marketing An Executive Summary Using The Q And A Format – Part IV
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You mentioned “marketing packages”. How much should I be spending on a marketing budget on my website in law firm Internet marketing.
This is an “it depends” question. It depends on your particular market place (are you in Peoria or Manhattan), your competitors (your keyword competitors I mean) and how fast you want to see results (slow build of traffic or faster build of traffic) with your law firm Internet marketing. I can say this definitely – don’t buy an Internet marketing website unless you are prepared to market it at some decent monthly level right out of the gate. Lets move on to the “it depends” part a bit more in depth. If you want fast results out of the gate then you need to do Pay Per Click (PPC) advertising. This is a unique skill set in itself - people do this exclusively as a profession so it can get complex. That said being that complex is unlikely to be the case for a solo or small firm particularly in a less then major market (major being Los Angeles, New York City, Chicago, etc.). If you are in a medium to small market you can handle this I am sure on your own with maybe a little coaching since once you set it up you can leave it alone for weeks or even months before tweaking it. Your keyword research tells you what keywords you will be bidding on with PPC law firm Internet marketing. . You can read a couple of books on the subject from http://Amazon.com and read all about it at Google, MSN, Yahoo and ASK that all have sections of their site to explain how PPC works on their site. You can begin ads at the either MSN, Yahoo or http://ASK.com to get an idea of what you are dealing with first since if you make mistakes there you won’t lose much money like you can on Google. Google has almost half of the traffic so you want to be on Google with your PPC law firm Internet marketing but go to the minor leagues first is my advice then go to Google.
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