Law Firm Internet Marketing An Executive Summary Using The Q And A Format – Part III
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Shouldn’t the vendor I select for law firm Internet marketing have built lawyer websites before?
No. In fact some of these types of vendors that tell you how dozens, hundreds or thousands of lawyers have bought websites from them are probably the most expensive options in the marketplace for law firm Internet marketing with not nearly as much value delivered compared to what you can get from other vendors at a lower price. Remember that some of those "high end" vendors have high end overhead, stockholders, and come complete with sales reps that come to visit you in person even. That is all heavy overhead to bring to the law firm Internet marketing process. I have also found they want to sell you "marketing packages" (or tell you that you also need a blog with your website) that are pricey which usually include marketing on their heavily trafficked sites where they will list you with a group of your close competitors for the visitor to select from. I don't know about you, however, I want my prospective clients to come directly to me from the search engine. I want them to fall in love with me and not look at my competitors and hope they pick me out of the group on these sites. So I will spend my money getting the folks directly to my CTPM site thank you. Also remember the competition on the Internet is all about keywords and has little to nothing to do with if you are doctors, lawyers, plumbers, or roofers. Keywords are keywords, content is content and all of the other issues I wrote about are the same in Internet marketing in general as well as law firm Internet marketing in particular. I am more interested in if they know what I know as an educated consumer and how their own site ranks in Google Page Rank, how the sites they built look via Google Page Rank as well as how they look with Alexa before I spend my money. Having said all of the above if you think you need a vendor who has done a lot of lawyer sites I have found a vendor that is probably at the higher end of the price range that has done a lot of lawyer sites and has done them pretty well to very well in my opinion.
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