Internet Radio – the New Vehicle for your Marketing Message - You really don’t...
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You really don’t need to give an advertisement! You can simply be a guest at any of the talk radio shows on a popular Internet radio station and that would do wonders to promote your brand. Of course you need to know your stuff if you are considering this option.
When a user listens to an Internet radio station, he actually logs on to that website or clicks the “play” button to listen to it. More user involvement indicates more engaged users resulting in easier penetration of marketing message.
We come across more ads on visual media than on any audio medium – it is expected the attention share would be more in this case.
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