Internet Radio the New Vehicle for your Marketing Message
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Marketing professionals have always been extremely innovative in using various mediums and Internet marketing professionals...are probably the most proactive group in this fraternity when it comes to employing some new medium to spread their message.
While Internet marketing has come of age with the recent social media marketing evolution and other aggressive variations like viral marketing; marketers are yet to discover the full potential of another extremely effective medium Internet Radio.
Radio has been used as a marketing medium ever since its inception. However, with the advent of TV, Internet and various other ways of entertainment, traditional radio has lost its importance to some extent. Internet radio has been successful in bringing back the focus to this medium. As the number of Internet users is on the rise every passing day, so is the number of people who listen to Internet radio. This growing number of Internet radio listeners definitely provides a lucrative field for the marketers to push their message.
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