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WEBSITE MARKETING

Internet Promotion - Advantages And Disadvantages
By: Carla Lendor
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    2006-02-02

    Table of Contents:
  • Internet Promotion - Advantages And Disadvantages
  • Cost Effective and...
  • Thanks to the...
  • Real Time Statistics...
  • Difficulty in Attracting...
  • Salespersons and Customers...

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    Internet Promotion - Advantages And Disadvantages - Cost Effective and...


    (Page 2 of 6 )

    Cost Effective and Enduring Marketing Strategies

    The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

    In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

    Market Penetration

    With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

    Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs.

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