Internet Marketing Without a Big-Picture Strategy Dances in Circles - Be suspicious of...
(Page 3 of 4 )
Be suspicious of any SEO strategy that's wedded to a single method - no matter what impressive statistics they cite. And when the search engines "burp," (as they surely will now and then) a site's visibility can be lost. A diversified approach to links and search engines reduces vulnerability. Achieving that requires shifting focus to a bigger, more inclusive picture.
My Experience with Reciprocal Linking
As a person who has been in SEM for years (and fine-tuned hundreds of websites) I've gotten good at spotting trends as they develop. And I've seen too many "can't lose" methods fade.
No question that linking is important for search engine placement. There are effective and targeted ways to acquire incoming links that don't require a link exchange. However, I saw some problems with the way many reciprocal links are pursued. My concerns led me to write an article, Reciprocal Linking is Dead, http://www.etafficjams.com/reciprocal-linking-is-dead.htm back when most insiders were proclaiming it to be the way to go. (Fresh articles about why you should develop reciprocal links appear daily.)
An integrated search engine marketing strategy is vital for your website's visibility and survival. Resist the shortsightedness of putting too much reliance on what everyone is recommending.
Next: Beat the Pack... >>
More Website Marketing Articles
More By Jase Dow
