Internet Marketing Without a Big-Picture Strategy Dances in Circles - Recent studies found...
(Page 2 of 4 )
Recent studies found the Web to be the most trusted source of information for making major purchase decisions, second only to spouses for finding referrals.
A Harris Interactive consumer survey (2004) reports that 73% of adults are now online - 156 million users. That's up from 69% eight months before. Most Internet users (80%) expect that they'll find reliable, detailed facts online (Pew Internet and American Life Project). So they go online first when they need information. And they have confidence in what they're able to find.
Now more than ever, access to that gigantic pool of information-hungry Internet users depends on a website's relationship to the search engines. Is it possible for people to find it? The stakes are high.
Integration of Methods is the "Next Big Thing"
Refined keyword and page optimization are the standard anymore. SEO has morphed into Search Engine Marketing (SEM). The key difference is integration. SEO method aren't seen as separate solutions, but as parts of a multi-pronged endeavor. Success now depends on how well they all dovetail.
That's a fundamental shift from the lurching "do this..., now that..., now that... approaches, which have characterized the on-line norm. And anyone who's still playing by that game plan will be left behind.
Next: Be suspicious of... >>
More Website Marketing Articles
More By Jase Dow
