Internet Marketing Strategy:The Advertising Co-op
by Robert A. Kearse
The advertising co-op is an Internet marketing
strategy that should bring sustained financial
Benefits from a well run advertising co-op
(1)Responsive highly targeted advertising
How An Advertising Co-op Works
Members of the same program pool their money to
pay for advertising. Typically, a co-op group will
consist of 3-12 members.
The best advertising buy is often a solo ad or
top sponsor ad in an ezine. Let's say for example
that a top sponsor ad in an ezine costs $120 (US).
If 10 members participate in the co-op, the cost
per individual is only $12 (US).
Suddenly, highly targeted advertising is within
reach of everybody. The members should be
advertising a program where each member has
his/her own individual referral url.
To organize the co-op you'll need:
(1)an URL (website) rotator
For a comprehensive list of FREE URL rotators visit:
For a comprehensive list of FREE ad trackers visit:
When the ezine ad is run, the ad will contain the
URL of a rotator. Inserted in the rotator will be
the referral URLS of the co-op members. As ezine
readers click on the URL in the ad, the referring
website URLS come up in rotation for the co-op
To insure the integrity of the co-op each member
should convert their referral URL to an ad tracking
URL and submit this second url to the co-op
Each time the ad tracker URL is clicked a hit will
be recorded by the ad tracking program. All co-op
members can be assured that the ad responses are
distributed evenly since they can compare number
of hits with other co-op members.
It is an advertising axiom that TARGETED
ADVERTISING brings the best results. By
TARGETED I mean you are advertising directly
to a group that has demonstrated an interest in
essentially the area you are promoting.
Such as advertising a search engine submission service
in an ezine devoted to website promotion.
With over 300,00 online ezines in existence finding
an ezine that covers your target market should be
To find appropriate ezines for advertising these are
two of the best ezine directories available:
(1)Do not advertise in any ezine you have not
You want to make sure the ezine offers QUALITY
information and is being read by its subscribers.
(2)Distribute a list of co-op participants with name
and email address to all co-op members.
(3)For network marketers the advertising co-op is the
perfect promotional choice.
(4)If you are a member of a free-to-join multi
level advertising program, where you can contact
downline members, organizing a co-op can have long
term benefits for a very modest cost.
Even though you are doing paid advertising for a
program that does not give an immediate cash reward
to co-op members via "sales", THE LIFETIME BENEFITS
FROM INCREASING YOUR ADVERTISING FIREPOWER CAN BE
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