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WEBSITE MARKETING

Internet Marketing Strategy:The Advertising Co-op
By: Developer Shed
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    2004-07-01

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    Internet Marketing Strategy:The Advertising Co-op
    by Robert A. Kearse

    The advertising co-op is an Internet marketing
    strategy that should bring sustained financial
    success.

    Benefits from a well run advertising co-op
    include:

    (1)Responsive highly targeted advertising

    (2)Low cost


    How An Advertising Co-op Works


    Members of the same program pool their money to
    pay for advertising. Typically, a co-op group will
    consist of 3-12 members.

    The best advertising buy is often a solo ad or
    top sponsor ad in an ezine. Let's say for example
    that a top sponsor ad in an ezine costs $120 (US).
    If 10 members participate in the co-op, the cost
    per individual is only $12 (US).

    Suddenly, highly targeted advertising is within
    reach of everybody. The members should be
    advertising a program where each member has
    his/her own individual referral url.

    To organize the co-op you'll need:

    (1)an URL (website) rotator

    (2)ad trackers

    For a comprehensive list of FREE URL rotators visit:

    http://100FreeWorkAtHomeTools.com/freeurlrotators.html

    For a comprehensive list of FREE ad trackers visit:

    http://100FreeWorkAtHomeTools.com/freeadtrackers.html

    When the ezine ad is run, the ad will contain the
    URL of a rotator. Inserted in the rotator will be
    the referral URLS of the co-op members. As ezine
    readers click on the URL in the ad, the referring
    website URLS come up in rotation for the co-op
    members.

    To insure the integrity of the co-op each member
    should convert their referral URL to an ad tracking
    URL and submit this second url to the co-op
    organizer.

    Each time the ad tracker URL is clicked a hit will
    be recorded by the ad tracking program. All co-op
    members can be assured that the ad responses are
    distributed evenly since they can compare number
    of hits with other co-op members.

    It is an advertising axiom that TARGETED
    ADVERTISING brings the best results. By
    TARGETED I mean you are advertising directly
    to a group that has demonstrated an interest in
    essentially the area you are promoting.

    Such as advertising a search engine submission service
    in an ezine devoted to website promotion.

    With over 300,00 online ezines in existence finding
    an ezine that covers your target market should be
    easy.

    To find appropriate ezines for advertising these are
    two of the best ezine directories available:

    http://ezinelocater.com/

    http://www.topezineads.com/demo.html

    Final thoughts:

    (1)Do not advertise in any ezine you have not
    subscribed to.

    You want to make sure the ezine offers QUALITY
    information and is being read by its subscribers.

    (2)Distribute a list of co-op participants with name
    and email address to all co-op members.

    (3)For network marketers the advertising co-op is the
    perfect promotional choice.

    (4)If you are a member of a free-to-join multi
    level advertising program, where you can contact
    downline members, organizing a co-op can have long
    term benefits for a very modest cost.

    Even though you are doing paid advertising for a
    program that does not give an immediate cash reward
    to co-op members via "sales", THE LIFETIME BENEFITS
    FROM INCREASING YOUR ADVERTISING FIREPOWER CAN BE
    DRAMATIC!

    ************************************
    Subscribe to The TAX TORPEDO Newsletter, edited
    by Robert A. Kearse, for a powerful diet of Internet
    Marketing Strategy, plus FREE resources for your
    work at home business, plus, very valuable FREE
    bonuses to new subscribers:
    http://100FreeWorkAtHomeTools.com/freenewsletter.html
    ************************************

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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