Internet Marketing Strategies Part Six: Setting Up Your Affiliate Program
by Shelley Lowery
If you're marketing your own product on the Internet, you can dramatically increase your sales with an affiliate program.
An Affiliate program will enable you to recruit an unlimited number of individuals to sell your products. The key to obtaining affiliates is to offer a nice commission for each sale. The higher the commissions, the more affiliates you'll recruit.
There are thousands of affiliate programs on the Internet. In order to be successful you must sell your affiliate program just like your product. In other words, your affiliate letter should be written like a sales letter. You must persuade your visitors to join your affiliate program by packing your affiliate sales letter with benefits. Tell them exactly what your affiliate program will do for them, how much commission they will receive and make the sign-up process simple.
One Tier Verses Two Tier
One tier affiliate programs pay commissions on one level. For each sale an affiliate makes, they will receive a commission. For example, if you offer your affiliates 30% commission and your product sells for $39.99, for every sale your affiliate makes, they will receive a $12 commission.
Two tier affiliate programs pay commissions on two levels. Affiliates will receive a commission for each sale they make and for each sale their recruits make. Two tier affiliate programs usually divide the commissions over the two levels. For example, if you want to give your affiliates a total of 30% commission for each sale, you would offer 20% commission on their first level sales and an extra 10% commission for second level sales. If your affiliate makes a $39.99 sale, they would receive a $8 commission. If one of their recruits makes a sale, they would receive an additional $4 commission.
Increasing Affiliate Sales
Nobody knows more about your product than you do. Provide your affiliates with banners, sample ads, articles or anything that will assist them in making sales.
To further increase sales, create an ebook that is directed towards your target audience and allow it to be freely distributed. This ebook should be packed with valuable information and, at the same time, used as a sales tool for your product. Customize a copy of your ebook for each of your affiliates and allow them to freely distribute it. You can customize the ebooks yourself or purchase an ebook compiler that enables your affiliates to customize your ebook themselves. Not all compilers will allow customizations. I highly recommend Ebook Edit Pro. You can find it here:
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=2894
To keep your affiliates motivated, set up an opt-in list to enable them to subscribe and receive new promotional methods, sales letters and articles to assist them in making more sales. This will not only increase their sales, but it will also enable you to keep in contact with your affiliates and introduce new products.
Setting Up Your Affiliate Program
When you're ready to set up your affiliate program, there are basically two options. The first option is to purchase an affiliate software program. Affiliate software will track your affiliate sales and enable your affiliates to view their stats. This option requires that you run your affiliate program and you are responsible for accepting payment and sending out commission checks.
The second option is to use a third party affiliate tracking company to run your affiliate program for you. These companies will track your affiliate sales, enable your affiliates to check their stats and send out commission checks for you.
Affiliate Tracking Software
AssocTRAC- A great affiliate tracking software that features real time tracking of stats. It tracks both visitors and sales for each associate to determine not only the quality of visitors, but also if your sales copy is turning visitors into buyers. It includes an easy sign up process that instantly creates accounts for associates so they can be up and running within five minutes. An autoresponse email message is instantly sent out with linking instructions and other detailed information. This powerful software tracks through the use of cookies and CGI scripts.
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=2333
Pro-TRACK - A great affiliate tracking software that will enable you to keep track of sales and which affiliate the sale originated. Although the standard version won't compute any sales data (owners manually keep track of sales), it is an excellent way to track and compensate your affiliate sales. The Pro version will not only track where your sales originate, but also provide you with the statistics you'll need to track how well your affiliate program is doing.
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=61
Affiliate Tracking Companies
ClickBank - This Company will not only enable you to accept credit cards, but they will also run your affiliate program. Over 60,000 affiliates can choose to sell your products for you. ClickBank enables any web seller to automatically pay sales commissions to affiliates. They will bill your customers, pay you, and pay your affiliates a commission. They charge a one-time $49.95 activation fee, and a $1 + 7.5% fee per sale. There are no monthly fees.
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=196
Click Trade - Lets you create your own affiliate program to allow others to send paying customers to you. Your business can reach new customers by being featured on thousands of affiliate sites. They have over 120,000 affiliates already interested in participating with your affiliate program.
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=194
Take your time and select the best affiliate option for your business. If you're just starting out, you may want to use one of the third party affiliate companies, as this is the easiest route. You won't have to worry about anything, as everything is taken care of for you. This will enable you to concentrate on making more sales and developing new products.
Copyright © Shelley Lowery 2001.
About the Author:
Shelley Lowery is the author of several successful ebooks including Web Design Mastery - An in-depth guide to professional web design. Ebook Starter - A Complete Ebook Design Kit, and eZines: A Complete Guide to Publishing for Profit. Subscribe to Etips and receive a free copy of her highly acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
Part Five
Part Seven
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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