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Internet Marketing Strategies Part One: Three Step Formula
By: Developer Shed
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    Internet Marketing Strategies Part One: Three Step Formula
    by Shelley Lowery

    Developing a successful internet marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:

      • A great product
      • A website specifically designed to sell
      • A killer marketing strategy

    Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.

    Developing Your Product

    Your first step will be to develop a great product. You're probably thinking that's easier said than done, but it's really not. The absolute best product is one that you can develop yourself and deliver over the Internet. With today's technology, there is absolutely no reason why you can't create your own product. The knowledge you have within your own mind is extremely valuable. Everybody is good at something, has a special talent or some specialized knowledge. Use this knowledge to create a product.

    The key to developing a great product is exclusiveness. Your product should be unique and not be in competition with hundreds of other similar products. You must give your potential customers exactly what they want. Develop a high-quality product that fills a void to increase your chance of success.

    Another consideration of great importance is your target market. Keep in mind, the Internet is a global marketplace. Develop a product with a large geographic target and a wide appeal. A great product will fulfill a need or desire and provide instant gratification.

    Here are a few of the top sellers:

      • Software
      • Information
      • Private sites
      • Internet services

    Before you develop your product, do some research -- find out exactly what people want and develop your product accordingly.

    The most important consideration when developing your product is quality. Your product should not only deliver what you promise, but should go above and beyond the expected and overdeliver. Your customers satisfaction is of the utmost importance.

    Developing Your Website

    Once you've developed a great product, your next step will be to develop a great website. Your website must be specifically designed to sell your product.

    Everything within your website should have one purpose -- getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return.

    Your words are the entire foundation of your business. Your product, your website and your marketing strategies all depend upon your words. Fancy graphics don't make sales -- words do.

    Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page. Write your website copy as if you are talking to just one person. Identify a problem and validate that one visitor's need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them -- why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade -- that's the bottom line.

    Developing Your Marketing strategies

    Your marketing strategy is the final process of your plan. Your plan must include both short-term and long-term strategies in order to succeed.

    Short term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.
    Short term marketing strategies include:

      • Purchasing advertising
      • Bulletin Boards
      • Search Engines

    Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road.

    Long term marketing strategies include:

      • Opt-in Lists
      • Freebies
      • Content

    By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your website.

    If you use this simple formula when creating your Internet marketing strategy and excel at all three, you can literally guarantee your success.

    Copyright © Shelley Lowery 2001.

    About the Author:

    Shelley Lowery is the author of several successful ebooks including Web Design Mastery - An in-depth guide to professional web design. Ebook Starter - A Complete Ebook Design Kit, and eZines: A Complete Guide to Publishing for Profit. Subscribe to Etips and receive a free copy of her highly acclaimed ebook, "Killer Internet Marketing Strategies."

    You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

    Part Two

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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