My point is not that SEO is worthless or off target. Quite the contrary, SEO is vital to success on the web. My argument is that SEO rules are not infallible. We’re making it up as we go and sometimes we get it wrong. When you’re evaluating any web strategy it’s a good idea to go back to Marketing 101 and see if what you’re considering really does make sense.
The internet is about people. And people always have and always will respond to proven sales and marketing strategies. We forget them at our peril.
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