Internet Marketing Or Just Marketing? - Marketers of any...
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Marketers of any kind must never forget that they are talking to and trying to influence people. The search engine spiders don’t buy anything, they don’t even get an allowance. Taking the generally accepted principles of SEO as holy writ can cost you business and definitely take the fun out of doing business.
When I started my firm, Webfoot Leisure, I was in total ignorance of how the savvy e-marketer should name a site. It wasn’t until my original name was too deeply embedded to easily change that I learned that my site name and logo (a happy cartoon duck) were completely inappropriate and would make good page ranking more difficult. I needed keywords in the title, it had to reflect the metatag description etc. etc. I was crushed! I had thought long and hard about the name and logo and thought it was memorable, appropriate and flexible. I thought it was sound marketing!
Funny thing was, I found I was right! My customers remembered the site because it WAS different, the logo was attractive and it stood out. I even signed emails “Dr. Duck” and ran a help column in this disguise. This proves to be a real plus as most online shoppers visit 6-9 sites before purchasing. Remembering who’s who is a real challenge. Customers told me countless times that my site got orders because they could remember the name and logo. Breaking the SEO rules cut through clutter.
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