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WEBSITE MARKETING

Internet Marketing: Is Pay-Per-Click Advertising Still Profitable?
By: Wyatt Lee
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    2007-02-05

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    Internet Marketing: Is Pay-Per-Click Advertising Still Profitable?


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    This is a million-dollar question that many Internet marketing professionals are still asking.One main stumbling block is the financial risk of this option. After all, this is pay-per-click, where you will have to pay for every visitor who click through to your site. Even then, there is no guarantee that these visitors will be converted into paying customers.

    So is it all doom and gloom? Not exactly.

    Just like any other business, all you need is a little bit of innovation and imagination to turn a simple idea into a winning formula, and pay-per-click is no different. In this article, I will share with you 3 simple ideas to turn your PPC advertising campaign into a highly profitable Internet marketing strategy for your online business.

    1. Capture the contact details of your visitors

    Before we go on, let us face this fact: it is almost impossible to turn first-time visitors into paying customers. Since you will be paying for every visitor in your PPC advertising, the challenge for you now is how you can maximize the price for every click.

    Studies have shown that more than 85% of your customers will decide to make a purchase between the 5th to 12th contacts. So what you can do is to make sure that you collect their contact details by leading them into a lead capture page. By doing this, you will be turning them into leads from which you can slowly follow-up on them to derive some future sales.

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