Internet Marketing In A Room FULL Of Naked Men!
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NO, that's not one of my secret dreams :-) It's an observation that you need to make. Years ago, I read Harvey MacKay's fantastic best-seller, Beware The Naked Man Who Offers You His Shirt.I really enjoyed the book and even sent Harvey a note. He sent me an autographed copy of his book "Swim With The Sharks Without Being Eaten Alive." It's one of my most prized possessions - but back to the naked man...
When you surf the various websites offering advice and information products teaching you how to earn an online income, it becomes glaringly obvious that many people who created these products haven't done what they teach! They are in effect, "naked men offering you their shirts."
Anyone just starting out online can understand why this happens. If you put up a website on making money online, and you admit that you haven't made any yet, people will realize that you have no useful advice to pass on. To avoid this consequence, beginners often "fake it, until they make it."
One of the reasons many online marketers never "make it" in the first place is because they ARE following the advice of "naked men." They are absorbing, believing, and then re-teaching the conventional wisdom so prevalently shared in the internet marketing arena. The consequence is that not only does the creator of the info product fail, but so do all of his mislead followers.
We have two problems within this situation. The first is, "How does a beginner establish himself as an expert if he has achieved no major online marketing success?" The answer is that he creates a product in an area that he IS an expert in or that he has very thoroughly researched.
The beginner can also very easily create a product by interviewing or partnering with someone possessing the knowledge or skills he lacks. I sort of touched upon this in another article I wrote entitled, "Don't Pretend To Be An Expert, Become One." That article is available on my website at:
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