Internet Marketing And List Building: Show Them Why - Let your subconscious...
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Let your subconscious work a while, and then go back and write a few more benefit statements. Take your time with this process because it's very, very important.
But what's a benefit? Put yourself into your customers' shoes. If you were thinking about signing up for your list, what would entice you? What would your product or service do for you?
Here's an example. Our My Fist List program, which is geared to new Internet marketing people or those who have been into Internet marketing for a while, but didn't realize the importance of building a list has these features:
*Find the right niche
*Buy a domain
*Set up a website
These features make you want to say, "So, what?" don't they? I mean, who cares if you find the right niche? You have to paint a mental picture for your customers so that they can see what finding a great niche, buying a domain, and setting up a website will do for them.
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