Internet Marketing And List Building: Show Them Why
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People who are successful in Internet marketing understand the importance of having a squeeze page or list building page as the first page on their site because whether in Internet marketing or marketing in the real world, building a list is the most important thing you can do.So, how do you get people to sign up?... Show them what's in it for them.
Any great list building page has to have a great headline. It probably will have some kind of graphic or image, and three to five bullet points. It will also have an opt-in box, created by whichever autoresponder service you're using. That's all you need. Since you'll be providing further information for people after they join your list, it really doesn't have to be very long.
So, how do you get them to sign up? Believe it or not, it's not your picture. It might be your headline, but that will just get them reading down the page further. But your bullet points will tell them why they will want to fill in the boxes because in them, you're going to answer their question, "What's in it for me?" The acronym WIIFM is a staple of all marketing, Internet marketing or offline marketing, too.
What's the first step to writing the bullet points? Sit down and make a list of every benefit you can think of. What will your product or service do for the client? When you've finished, get up and walk away for a while.
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