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Internet Marketing - A Definitive Guide
By: Dan Lambart
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  • Internet Marketing - A Definitive Guide
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    Internet Marketing - A Definitive Guide

    (Page 1 of 3 )

    A Guide to Internet Marketing: Internet marketing is an Open Book with no secrets.There are, however, some tips and techniques that are very useful in building a successful online business. The crux of Internet marketing is to understand the market and plan the strategies to suit the target customers. The focus is two- pronged, to promote the web site as well as increase the traffic.

    Marketing With Research, Planning And Analysis

    Market Research, planning and Analysis should start before you start your Internet Marketing efforts. You must first carefully study the products and services that you offer, find their USPs which attract the customers to you. Without a Unique Selling Point you have little chance of getting the customer's attention to your products. USP can be the high quality / low price or any other feature that makes it stand out as compared to products offered by competition. If you fail to convey the benefits of the product to the customer, all the money you spend on your grand plans is all water down the drain. Such a situation occurs if you do not study the market, the target customers' requirements. You can start analysing and evaluating the performance of your website once the high volume traffic starts. That's the time for you to check if your offering is right and identify the ways to make your website more friendly to the eager customers.

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