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WEBSITE MARKETING

Internet Marketing: 10 Deadly Sins of a Poorly Designed Website
By: Dean Mercado
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    2006-01-09

    Table of Contents:
  • Internet Marketing: 10 Deadly Sins of a Poorly Designed Website
  • Website has no...
  • Slow website...

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    Website Sin #5 – Website has no substance, all style. Dovetailing on the previous sin, focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects.

    Website Sin #6 - Website has an “it’s all about me” mentality. Keep the copy conversational in tone and focus clearly on what’s in it for your visitor. Make them feel that it’s all about them – make them feel special.

    Website Sin #7 - Website is inconsistent with your “Brand”. Your website does not have to be the best looking site out there. It is far more critical to be consistent (same overall look, feel and design as your other marketing materials).

    These next three sins are absolutely inexcusable and should not require much explanation. Nothing will frustrate your visitor more and detract from your credibility faster.

    Website Sin #8 – Poor or inconsistent navigation. Don’t make people think. Make it real easy for visitors to find what they are looking for.

    Website Sin #9 – Dead links. This is a credibility killer. Always do what you say you’re going to do. It is amazing what people can read into a dead link – the worst being that you simply don’t care enough about you visitor.

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