Internet Marketing: 10 Deadly Sins of a Poorly Designed Website
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Face it. There are tons of websites out there but very few that actually pull their weight and get results.Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It takes many different skill sets to pull together a killer website.
That being said, here is a list of website design sins for your edification. Consider these deeply and I highly recommend you make sure your website doesn’t commit them.
Website Sin # 1 – Website does not have a crystal clear objective. Why do you have or want to have a website in the first place? What do you want it to do for your business?
Website Sin #2 – No clear call to action. This sin dovetails on the previous one. Once you are clear on your website’s objective, make it real clear to your visitor what action you want them to take. Clearly spell it out. Trust me, leave no room for interpretation.
Website Sin #3 – Website does not have a means to capture visitor’s contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer – hence qualified prospects to market to going forward. Do whatever it takes here. Offer what we call an “ethical bribe” in exchange for their contact information.
Website Sin #4 – Website doesn’t give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you.
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