14. Online users prefer free trials or bill me later offers to money-back guarantees. While online transactions are rising every day. Some prospects are still wary about sending their credit card info over the Internet. They would much rather just send their shipping info. Try the product for a while. And then choose their payment option when the time comes.
Aran Kay is a marketing consultant and freelance copywriter with experience working for Nintendo, Direct Energy, Kellogg's and more. He has written numerous marketing articles and includes a selection of them on his web site. www.ProfessionalCopy.ca is also your source for "The 52 Best Marketing Web Sites." It's a great resource and yours FREE just for visiting his web site.
Web Site: http://www.professionalcopy.ca
E-mail: copywriting@professionalcopy.ca
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