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Improve Your Campaigns with More Site Prep
By: Diana Barnum
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    Improve Your Campaigns with More Site Prep

    (Page 1 of 3 )

    It only takes a little tweaking to improve your chances of success with your new or revised campaign.To help tweak, here with a few basic copywriting techniques to review.

    Headline, Lead - Grab the attention of your readers. Check out headings and leads in top newspaper stories for examples. Head to or Yahoo! News for more ideas.

    Body of Sales Copy – Continue on and keep the attention of your reader with a well developed idea along with complete information about your product or service. Keep in mind that what you are selling your prospective customer is something that benefits them. So words like YOU are important; highlight them or put them in italics. And create a bullet list of complete, well-rounded features and benefits or your product or service, not just something like, “this will save you money.” Instead, describe EXACTLY how much money it will save.

    Testimonials – People want to know that they are not guinea pigs. They want to know that your product or service does work and is good. So do make sure to sprinkle some of these comments accordingly in your sales copy.

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