Improve Your Campaigns with Good Site Prep
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If you are going to start a new marketing campaign or would like to improve an old one, start by checking out your website.By preparing your site with a few basic techniques before you spend more time, money and effort on the campaign that promotes it, your chances of success can improve.
Basic site prep should include:
Loading Time – Test to make sure that your web page will load or come into view online within 12 seconds. Internet viewers tend to get bored or anxious, and like to move on quickly, avoiding technology issues like slow downloads.
Meta Tags – These are still important for some search engines. So make sure to include these on your website pages. Search for tips on maximizing these, if you like, but at least mention your basic keywords in your tags.
Animations – On important sales pages, leave off animated graphics that can pull reader attention away from your sales copy and call to action.
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