Website Marketing

  Homes arrow Website Marketing arrow Hunting for Niches
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

Hunting for Niches
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:

    Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    Hunting for Niches
    by John Calder

    Niche marketing is the latest craze in 2004. Some Internet marketing experts would have you sort through keyword search data at Overture to find an underserved audience, but you can jumpstart your research by a significant margin when you pay attention to offline media.

    On any given day, there are thousands of special interest television shows and radio programs broadcast to a devoted, core audience. When you tune in to these programs regularly, you begin to get a feel for the common goals, needs and desires of this audience. In other words, the niche defines itself before your eyes through consistent themes in program content.

    You will often find that listeners are pointed back online for additional information. For example, a guest speaker on a radio program usually provides a web site address on air (or has it linked for a time from the radio station’s web site).

    This is where things get exciting for you as a niche hunter. This is where offline media can open up to you a portion of your niche’s favorite “hiding places” online, thus giving you instant data on potential link partners and advertising venues. All you need is a spare afternoon and the latest release of the Alexa Toolbar running in your browser to start mining for gold.

    Niche Hunting In Action

    In illustration of the process, we will take an example from radio broadcasting. For over 10 years now, AM radio stations across North America have syndicated a unique program called “After Dark” (also informally referred to as “Coast to Coast with George Noory).

    The “After Dark” ( program focuses primarily on paranormal subjects such as alien abduction and ghost hunting, but all fringe topics are fair game. The beauty of this show is that virtually all of their guest speakers have web sites of their own. A large percentage of “After Dark’s” listeners remain connected to the Internet throughout the duration of the show in order to visit relevant web sites and run searches on the topic at hand. Every night this offline medium drives massive amounts of targeted traffic back online. All you need to do is tune in, follow along and chart the path.

    Case Study – An Evening of UFO’s

    What if you have an idea in mind for a product targeting UFO believers, but you have no idea where to start? If you had tuned in to “After Dark” on Friday, June 4th, 2004, you would be well on your way to identifying your target market’s favorite hangouts and trusted sources. You would also have a leg up on targeting potential JV partners.

    The evening’s guest speaker, Peter Davenport, is a renowned Ufologist and maintainer of the National UFO Reporting Center database (current Alexa ranking: 405,859). A quick visit to reveals a whole new series of related links you can follow: J. Allen Hynek’s (another well known researcher) Center for UFO Studies Mutual UFO Network. The granddaddy of all serious UFO researchers Jeff Rense Radio Program

    Bingo! The Jeff Rense program and its home on the web mark yet another major destination of your target market. You just discovered a new niche program you can tune into to glean more data. You find a wealth of content at the site that further educates you in your market’s interests. Oh, and what’s this? It looks like Rense is affiliate savvy. Advertising opportunities abound on this site with an Alexa ranking of 3,995!

    You should keep a pen and paper handy as you crawl through these sites. Each site you visit will have its own series of related links. You could literally spend hours following this branching trail across the web. As you go, you begin to create a map of your target niche’s online universe. Make special note of any site with a message board, as this will provide you with both advertising opportunities and additional strategic data from those most “in the know” – your potential customers.

    Happy hunting!

    John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Marketing Articles
    More By Developer Shed



    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap