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WEBSITE MARKETING

How-to Give Web Searchers 500 New Incentives to Visit Your Site
By: Developer Shed
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    2004-03-15

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    How-to Give Web Searchers 500 New Incentives to Visit Your Site
    by Bill Platt

    How often do you visit the search engines looking for the
    information that you seek? Twice a week? Every day?

    According to SearchEngineWatch.com, seven of the top search
    engines process over 300 million searches a day! Additionally,
    Search Engine Watch documents an item called the GVU Survey
    Results from the Georgia Institute of Technology which shows
    that 85% of all web users admit to regularly using search
    engines to find the web sites they visit.

    The truth is, if you are seeking sales at your website, then
    you should be looking for traffic too. While sales is your
    true goal, no sales can take place until traffic occurs.

    A lot of people scream to the high heavens that search engines
    do not work. The fact is that search engines do work. It is
    just that the people who are shouting do not understand how
    to make search engines work for them.


    DIFFERENT TYPES OF SEARCH ENGINES

    We will not go into great detail right now about how to make
    search engines work for you. We will only touch on the
    differences between the search engines of which there are
    three types: Pay-Per-Clicks, Directories and Spiders.

    Pay-Per-Clicks require that you open cash accounts with them
    before you will be listed. While there are often ways to get
    into the PPCSE's without opening an account, we will not
    discuss that here.

    Directories limit your submissions to page title, link and a
    short description.

    For this discussion, we will be speaking about Spider Search
    Engines. Spiders are in fact software that visits your site
    and gathers the data from your website to determine how to
    tell people about your website.


    THE NATURE OF SPIDER SEARCH ENGINES

    While some Spiders gather a limited number of words from each
    website, others gather all of the words listed within your
    website. This is where we come to our point today.

    Spiders gather data from your site to provide a title and
    description for your readers. Additionally, Spiders gather
    the words from your website and rank those words to determine
    which sites to return to their users.

    The words they gather from your website are referred to as
    keywords. Search engine keywords exclude pronouns, prepositions
    and other very common words. All others provide rich fodder to
    the Spiders.

    To get the best use of Spider search engines, you must feed
    them what they want --- you must feed them lots and lots of
    keywords. It is important to note that the best use of keywords
    on your website is using keywords that are relative to your
    products and services.


    CONTENT DELIVERS TRAFFIC AND SALES

    In a recent study by Yahoo!, most site visitors are looking for
    information of some kind when they go to a site. By creating
    the kind of information for your site in an easygoing article
    style that your visitors want, you can significantly increase
    both traffic and user time on your site.

    While your site does already contain keywords and keyword
    phrases in your sales copy, it should be noted that providing
    free information for your visitors is the ideal way to attract
    new visitors and to strengthen the positioning of your website
    in the Spider databases.


    WHERE TO FIND CONTENT

    When you do not have the time or creativity to provide that
    information on your own, you could realistically tap into the
    free-reprint market to attain the content you want and need.
    To browse what may be available to you in the free-reprint
    market, you can browse the archives at:

    http://groups.yahoo.com/group/Free-Reprint-Articles

    Here you will find over 7000 articles available for your use.

    While some writers are the same, there are other writers that
    have submitted some 1400 articles to:

    http://topica.com/lists/FreeEzineContent

    The only drawback of using content created by another for the
    free-reprint market is that the terms for using these articles
    is to set up a hyperlink to the website of the author as given
    in the resource box attached to the article. The resource box
    serves as a small advertisement for author of the article which
    must appear with all articles used. This is actually a small
    price to pay for getting high quality content for you to use
    on your website without monetary cost attached to them.

    If you feel that printing someone else's resource box is simply
    too high of a price to pay in order to provide content to your
    visitors and keywords for the Spider search engines, then you
    should strike out on your own to develop your own content in
    this format.


    GENERATING TARGETED KEYWORDS AND KEYWORD PHRASES

    However you cut it, any article placed on your website will
    generate 300 to 500 specialized and targeted keywords and
    keyword phrases to feed the Spider databases. In turn, as
    time progresses, you will discover more and more people
    flocking to your website from the Spider search engines.

    That is what you want isn't it? Traffic that can be turned
    into sales? Of course it is.

    The time has come to start developing your website to take
    advantage of the power of the Spider search engines.


    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Bill Platt owns http://thePhantomWriters.com . Do you need
    free content for your website or ezine? Our archives deliver
    more than 300 free-reprint articles available for your use.
    http://content.thePhantomWriters.com . Do you write your own
    articles? Let us distribute them for you to our network of 6000+
    publishers & webmasters http://thePhantomWriters.com/distribution
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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