How to Use Facebook for Promotion - Integration
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Facebook is incredibly easy to use, as you’ll learn firsthand as you become more familiar with the site. There are numerous apps and feeds that make it easy for you to integrate your Facebook page with your Web site, blog or YouTube channel.
You definitely want to do this! Include links on your blog that allows Facebook users to become fans, for instance. The point of using this promotional tool, after all, is to drive traffic from one place to another -- primarily, to pages that can make you some money.
Blogger, for example, offers a gadget that encourages users to tell their Facebook friends about your site. A few items like this, and you could start driving a good deal of traffic from your Facebook to your money-making Web site pages.
Fans, Friends and Members
The goal of promotional Facebook pages is to gain lots of fans, friends or members. What you’ll have depends upon the type of page you create, but it all essentially amounts to the same thing: traffic. Everything you post on your Facebook, both on the Wall and Notes sections, will appear on the home page of all your friends, fans or group members. This means that your blog feeds, for example, will be displayed on a number of pages every single day -- provided that you actually have people linked to your Facebook.
In order to gain more viewers, simply promote your Facebook page. Include links to it on your site and other online profiles, encouraging people to become Fans, Supporters, Members or Friends. Make sure to spread the word among your own colleagues, friends, fans and family members. Your page will only grow in time, and soon you could be reaching a wide audience with little more than your social networking profile.
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