How to Use Facebook for Promotion - Creating the Page
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Under the Business category, youíll see an extensive pull-down list, so you can choose an appropriate topic for your page. You can also choose to create a page for a band, product or organization. A third option allows you to create a page for an artist, band or public figure. President Barack Obama, for instance, has a page designed for public figures. While essentially each and every single Facebook page is the same, these different types create a few slight nuances to best suit the specific person, company or item the page represents.
Youíll select the type of page you want to create and then title the page -- generally, the name of the thing the page represents (in the example above, Barack Obamaís page is titled Barack Obama). You then must click a box that authorizes you to create the page -- and, according to the rules of Facebook usage, youíre only entitled to create the page if you are the owner or the person in question. Once youíve filled out a bit of information, your page is ready to go. Now, itís time for you to start adding to it.
Adding Feeds, Info and Other Extras
All good promotion online involves integration: the art of mixing things together. The whole point of using Facebook is to drive more traffic to your pages. It all starts with feeds. By placing feeds on your Facebook page, you can keep your fans, members or friends updated on your blogs, articles, etc. Itís best to place these feeds in the Notes section of your page.
The first thing youíll need to have in place is an RSS feed on your site. If your posts and/or articles are ready-made for subscriptions, youíre good to go on your Facebook promotion. If you donít have an RSS feed on your site, youíre going to want to add one.
To place this feed on your page, log in to your Facebook page and go to the Settings option on the top right-hand side of the page (itís in the toolbar). Select Application Settings, and from there choose Notes. On the right side of the page, youíll see an option which allows you to import a blog or article feed right onto your page. Itís just that simple to start your promotional efforts.
There are lots of other extras you can add to Facebook, but one of the first things you should focus on is accurate information. Include everything that people need to know about your and/or your site (or whatever it is youíre promoting), including links to your site and other pertinent tidbits.
Youíll notice, as you begin to use the site, that Facebook has its own ads. You can always create your own ads for placement on the site as well, though it does cost money. Using Facebook and its varied apps is free; actually creating ads is going to cost you. Itís a good idea to use the site for a few days, and take a look at your advertising budget, before you commit to spending money with ads. Make sure everything is just as you want it before you finalize anything.
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