How to Use Facebook and Myspace for Online Promotions and Links - Make Your First Posts and Then Follow Up Regularly
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Once you have set up your profile and invited people to friend you, it is time to hit the ground running. The last thing you want is for someone to accept, and see a blank page. It is unappealing and sends the message that you have nothing to offer. Post your first status update. Do not bother with a hello world style post. Post something real for your friends: offer them an opinion, tell a joke or give them a relevant link, that way you begin to engage your friends.
If you are on Myspace, then you have a blog. Go ahead and post there too. In the blog you can create more than one link, which is good news for you. This means that you can link to your site or online store.
Try not to have more than one or two links to your own content in any given post. Yes, these links can help to drive traffic, but they are also good for some link juice. Do it too much, however, and you will look like link spam. That can actually lower your rating.
On the status updates on both sites you should mix your link in with other content. Unless you happen to be running a blog as your main business, keep it to one link every five updates. That is a solid ratio for a non-content provider.
What Kind of Posts Should You Make?
- Updates on new products or services that are relevant to your audience.
- Status updates for users that include information about events that would be interesting to your new friends.
- Links to interesting news items or blog articles related to the topic. You can editorialize a little bit in the title.
- A relevant tip or trick that will be of use to your end users. Just be sure not to duplicate older content or to tell readers something that they already know.
Some formatting tips for your status updates:
1. Keep it short and sweet. No one wants to read a long status update. Keep the longer status for a blog post, then put a title in with a link.
2. Think about the best place to add a link. In most cases it will be at the end of your status updates. If you choose not to put it at the end, then consider using dashed lines or brackets to separate it from the rest of the text.
3. Once you pick a style, keep it uniform from that point on. Consistancy in formatting the same type of updates will help to make your readers familiar with what they are seeing. You are building your own brand, and that will be aided by consistency.
Now that you know how to get your web-based marketing empire up and running, the rest will all be about two things: the relevancy of the content that you provide, and your willingness to put in time and effort. This means that you need to add to your content on a regular basis. It also means that you have to grow your friends by sending requests.
Since we already know that there is no such thing as a magic formula for success, you probably already know this. Also, be aware that you need to keep your content quality up, to keep them coming back.
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