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WEBSITE MARKETING

How to Use Facebook and Myspace for Online Promotions and Links
By: Katie Gatto
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    2009-12-23

    Table of Contents:
  • How to Use Facebook and Myspace for Online Promotions and Links
  • Create A Targeted Profile
  • Choose Your Friends
  • Make Your First Posts and Then Follow Up Regularly

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    How to Use Facebook and Myspace for Online Promotions and Links - Create A Targeted Profile


    (Page 2 of 4 )

    Your profile matters quite a bit. If you want to draw in people, you have to let them know who you are. For most people, this is hard, because it requires you to show only a lmited part of yourself to the online world. Sure, you could be one sexy lady, a devoted mom and an avid piano player, but does your client care? Probably not.

    If you are a developer, your clients want to think that you eat, sleep and breathe code. As a professional, you probably do. That is the only side of you a client will care about. Yes, you are fabulous and well-rounded, but be satisfied that the people who matter in your life know it.

    Tips for Creating a Targeted Profile:

    1. Choose only relevant facts. Sure, you love dogs, but the fact that you are a member of several open source projects is far more important.

    2. Make a list of key words and try to use them as much as possible. If you already have them for a website related to your service or product, then those keywords would be a good place to begin. Hold onto this list, and you can use it later when posting a status update or a blog entry.

    3. Only use a custom background if it enhances your image. Sure, that anime Vampire girl is sweet to look at, but unless you are a graphic designer, and she is your work, it is not relevant.

    4. Get a professional-looking photo. No, you do not have to pay for a photographer to get this done. You do need a photo of yourself in business attire. It should be in clear focus, and of a decent quality. If you have an image that only has minor issues, like red eye or some lighting issues you can fix those with a basic image editor.

    Of course, be sure not to use a photo that is out of date. A photo from your college graduation would be fine for most adults under 40. If you have undergone any major changes, then you will need a fresh photo. That way, a client will be able to recognize you on the street.

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